Paid Media Specialists · From Ireland, Europe's Silicon Valley, to the world
Paid Media, strategy and digital execution to grow your business
Strategy and management of Paid Media campaigns on Google Ads, Meta Ads, TikTok Ads and ChatGPT Ads.
Continuous learning that evolves.
Based in Ireland and working with businesses across different markets, we combine experience, technology and continuous learning to make better decisions. We keep learning to stay in step with an industry that changes constantly.
Google Expert
Meta Business Partner
AI Specialist
+30 years of combined experience
The union of 2 Universes
Paid Media
We make your business visible through digital advertising.
Digital Advertising & Strategy
Digital Advertising & Strategy
We manage Google Ads, Meta Ads and other advertising platforms with strategy, measurement and human judgement, to grow your visibility, win new customers and generate more sales.
Explore WorkshopsWorkshops
Training for companies, chambers of commerce and institutions. Online and in person, practical, and built around what your team actually sells.
Explore MentoringMentoring with Sabrina
One-to-one strategic direction for founders who need a clear head, not another agency.
Explore Add-onsAdd-ons
Web, stores, branding, content and automation, delivered by trusted partners and coordinated by us.
Explore
Selected Work
Explore all case studies
Real clients. Real revenue.
From new launch
to best-seller
10.8×
Google ROAS
€0.49
Cost per click
−25%
Cost / purchase
From unknown market
to €1M funded
€1M
Public funding
3
EU/ES programmes
Winner
Funding contest
From hidden gem
to award winner
3.6×
ROAS 2025
€221
Avg order value
Award
Vodafone & BMW
From premium price
to loyal buyers
3.34×
ROAS (from 2.09×)
−52%
Cost / purchase
€270
Avg order value
From word of mouth
to nationwide
2,000%
Sales growth
10×+
Est. ROAS
−87%
Cost / conv.
From local class
to national club
500+
Leads in 2025
−65%
Cost per lead
655K
People reached
From influencer
to Canva expert
+50
Students / 2 wks
Black Friday
Record launch
★★★★★
Her own ads
From empty tables
to full house
⭐⭐
Michelin stars
€0.01
Cost per click at ad-set level
70K
Reach / week
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In Their Words
Founders and professionals who trust us.
Real partnerships, thoughtful guidance and work that made a measurable difference.
★★★★★
"Sabrina really takes time to understand what her clients want, and goes above and beyond to deliver results, with regular updates measured against agreed KPIs. I thoroughly recommend working with her."
Sara Ross · Lawyer & entrepreneur · Kerry, Ireland
★★★★★
"Bringing 2U Digital into our team has made a huge difference. Their support has given us much clearer direction in sales, marketing and growth. They understand our brand, consistently bring proactive ideas and genuinely feel like an extension of our team."
Danieli Bergin · Founder, Bróg · Ireland
★★★★★
"Sabrina impressed me with both her human and professional qualities. Her contributions became key to decisions about potential markets in Spain and the EU, while her fresh perspective also helped us rethink our internal organisation. In one word: brilliant."
Julio Alfredo Botto · IMHOIT & INSIDE EARTH · Spain
Who We Are
Three founders. One direction.
Business strategy. Human behaviour. Paid Media execution.
CEO & Co-founder
Sabrina Basante
Sabrina leads the business and the client relationship. With a BA in Business Administration and a background in digital growth, she reads a company as a whole system and sets the standard for advice that actually performs.
- BA in Business Administration
- Meta Business Partner
- Growth Marketer
- Digital Advertising
- Digitise Drogheda, E-Commerce Workshop
Co-founder & Human Strategy Lead
Guadalupe Iriarte
Guadalupe brings the layer most agencies miss: the human one. As a Master Practitioner in NLP and Neuromarketing Specialist, she reads the behaviour behind the buy, sharpening the messaging and audiences that make campaigns convert.
- Master Practitioner NLP
- Business Coach
- Neuromarketing
- Social Media
Founder & Paid Media Lead
Mario Benitez
Mario leads performance and paid media. He reads ad accounts the way a psychologist reads behaviour, finding where revenue is lost and building the campaigns to recover it.
- Degree in Psychology
- Digital Marketing
- Digital Communication
- Google Ads Expert
Let's Talk
Start with a Discovery Call.
Tell us where your business is today, what you want to achieve and what is getting in the way. We’ll determine whether 2U Digital can help and what the appropriate next step may be. The 30-minute call is free and there is no commitment.
Ready when you are.