Paid Media Specialists · From Ireland, Europe's Silicon Valley, to the world
Paid Media, strategy and digital execution to grow your business
Strategy and management of Paid Media campaigns on Google Ads, Meta Ads, TikTok Ads and ChatGPT Ads.
Clarity Ads Check
Free · No commitment
Before investing in ads,
check if Google, Meta finds you and if AI recommends you
Clarity Before Scale.
Before investing more, we identify for free what is holding your growth back. Measurement, consent, structured data and AI readiness: all in one instant diagnostic.
Check my websiteFree · No commitment
Before investing in ads,
check if Google, Meta finds you and if AI recommends you
Credentials, not promises.
Based in Ireland, Europe's technology hub, and working for the whole world. On Shopify, WooCommerce, WordPress, Wix and custom builds. We also train teams and give talks.
Google Expert
Meta Business Partner
AI Specialist
+30 years of experience
Interdisciplinary teams
The 2U Digital Method
From clarity to measurable growth.
Four connected stages that start by understanding the business, and turn that clarity into execution, learning and measurable growth.
01
Understand
Understand the business, objectives, market and opportunities before deciding where to act.
02
Prepare
Align strategy, tracking, accounts and digital assets before investing in growth.
03
Activate
Launch, measure and turn real market response into actionable data.
04
Grow
Learn, optimise and scale what proves it can generate results.
Built on Results
Paid Media Specialists. We deliver results, not promises.
Certified across the platforms that matter, trusted by founders and teams, and measured the only way that counts, by the revenue we return on your spend.
10.8×
Top tracked ROAS on Google Ads
Real client · verified
2,000%
Online sales growth for a single brand
Real client · verified
−87%
Cost per acquisition cut through optimisation
Real client · verified
Selected client outcomes. Individual performance varies according to market, offer, budget, website and commercial conditions.
Trusted by founders and teams across Europe, the US & LATAM
Ireland · Spain · Italy · Germany · United Kingdom · United States · LATAM
The Real Problem
The dots are all there. They're just not connected.
Google, Meta, your store, your data, the pieces exist, but nothing joins them into one system that converts. That's where the budget leaks: broken tracking, loose targeting, weak creative, clunky UX and pages that don't close. And when your business is hard to find in Google and AI search, where SEO, AEO and GEO decide who gets discovered, you pay for traffic you could be earning. More spend won't fix a funnel that isn't connected, whether you're chasing online sales or qualified leads.
Wasted spendBroken trackingLoose targetingWeak creativeClunky UXLeaky pagesLow-quality leadsUnclear attributionInvisible in AI search
What We Do
Strategy and execution, connected.
Paid Media at the core, supported by the digital expertise your business needs to grow.
Meta & Google Ads
A clear direction for growth.
Turn attention into customers.
Digital experiences built to perform.
Content with a purpose.
Expertise that works alongside your business.
Selected Work
Explore all case studies
Real clients. Real revenue.
From new launch
to best-seller
10.8×
Google ROAS
€0.49
Cost per click
−25%
Cost / purchase
From unknown market
to €1M funded
€1M
Public funding
3
EU/ES programmes
Winner
Funding contest
From hidden gem
to award winner
3.6×
ROAS 2025
€221
Avg order value
Award
Vodafone & BMW
From premium price
to loyal buyers
3.34×
ROAS (from 2.09×)
−52%
Cost / purchase
€270
Avg order value
From word of mouth
to nationwide
2,000%
Sales growth
10×+
Est. ROAS
−87%
Cost / conv.
From local class
to national club
500+
Leads in 2025
−65%
Cost per lead
655K
People reached
From influencer
to Canva expert
+50
Students / 2 wks
Black Friday
Record launch
★★★★★
Her own ads
From empty tables
to full house
⭐⭐
Michelin stars
€0.01
Cost per click at ad-set level
70K
Reach / week
← Drag or scroll to explore · tap any card for the full story
In Their Words
Founders and professionals who trust us.
Real partnerships, thoughtful guidance and work that made a measurable difference.
★★★★★
"Sabrina really takes time to understand what her clients want, and goes above and beyond to deliver results, with regular updates measured against agreed KPIs. I thoroughly recommend working with her."
Sara Ross · Lawyer & entrepreneur · Kerry, Ireland
★★★★★
"Sabrina's work had a significant positive impact on our digital marketing during an important stage of growth. Our meetings were insightful and highly valuable, helping shape our strategic direction. Beyond her expertise, she is warm and engaging, making collaboration both productive and enjoyable."
Michal Kazmierczyk · Senna Brokers · Wicklow, Ireland
★★★★★
"Working with Sabrina and 2U Digital has been transformative. Their genuine care, expertise and commitment made me feel I had gained a trusted partner rather than hired a marketing agency. I would recommend them without hesitation."
Sue Nelson · Sue Nelson Artist · Cork, Ireland
★★★★★
"Bringing 2U Digital into our team has made a huge difference. Their support has given us much clearer direction in sales, marketing and growth. They understand our brand, consistently bring proactive ideas and genuinely feel like an extension of our team."
Danieli Bergin · Founder, Bróg · Ireland
★★★★★
"Sabrina and Mario took the time to understand my brand and goals, offering expert guidance and creative solutions tailored to my business. They combine expertise with a personal, down-to-earth approach. I feel NOEMA JAMES is in the best hands."
Noema Damaris Prendergast · Founder, NOEMA JAMES · Ireland
★★★★★
"Sabrina impressed me with both her human and professional qualities. Her contributions became key to decisions about potential markets in Spain and the EU, while her fresh perspective also helped us rethink our internal organisation. In one word: brilliant."
Julio Alfredo Botto · IMHOIT & INSIDE EARTH · Spain
Who We Are
Three founders. One direction.
Business strategy. Human behaviour. Paid Media execution.
CEO & Growth Strategy Lead
Sabrina Basante
Sabrina leads the business and the client relationship. With a background in Business Administration and digital growth, she reads a company as a whole system and sets the standard for advice that actually performs.
- Business Administration
- Meta Business Partner
- Growth Marketer
- Digital Advertising
- Digitise Drogheda, E-Commerce Workshop
Human Strategy & Coaching Lead
Guadalupe Iriarte
Guadalupe brings the layer most agencies miss: the human one. As a Master Practitioner in NLP and Neuromarketing Specialist, she reads the behaviour behind the buy, sharpening the messaging and audiences that make campaigns convert.
- Master Practitioner NLP
- Business Coach
- Neuromarketing
- Social Media
Founder & Paid Media Lead
Mario Benitez
Mario leads performance and paid media. He reads ad accounts the way a psychologist reads behaviour, finding where revenue is lost and building the campaigns to recover it.
- Degree in Psychology
- Digital Marketing
- Digital Communication
- Google Ads Expert
Local expertise, rooted in Drogheda
Digitise Drogheda
Supporting Drogheda's digital business growth.
2U Digital is an active member of the Drogheda & District Chamber and a contributor to the local business community. Our CEO, Sabrina Basante, was selected to facilitate the E-Commerce & Online Selling workshop of Digitise Drogheda, the Chamber's business series, delivered with Louth Local Enterprise Office and Drogheda Digital Hub, and officially launched by the Minister of State for Trade Promotion, AI and Digital Transformation, Niamh Smyth TD.
Workshop facilitated by Sabrina Basante, 2U Digital
Let's Talk
Start with a Discovery Call.
Tell us where your business is today, what you want to achieve and what is getting in the way. We’ll determine whether 2U Digital can help and what the appropriate next step may be. The 30-minute call is free and there is no commitment.
Ready when you are.