AI-assisted bid management
Machine-speed bidding, supervised by strategists. Budget shifts to what converts, in real time, never on autopilot alone.
Paid Media Specialists · Drogheda, Ireland · E-commerce & Services
Turn paid traffic into revenue
We connect Google, Meta, your website and your data into one measurable growth system, built to generate online sales and qualified leads.
Clarity Before Scale.
Before investing more, we identify what is holding growth back.
- 30+ years combined experience
- Meta Business Partner
- Google Ads Experts
- Shopify Partner
- AI Specialists, ChatGPT, Claude & Gemini
- Drogheda & District Chamber
- Brazil–Ireland Chamber
- Digitise Drogheda, Workshop Facilitator
The 2U Clarity-to-Scale Method
From clarity to measurable growth.
Four connected stages that turn diagnosis into execution, learning and responsible scale.
01
Clarify
Audit the business, offer, audiences, tracking, website and visibility to find where growth is being lost.
02
Connect
Align data, messaging, campaigns, landing pages and user experience into one measurable system.
03
Activate
Launch Google and Meta with clear objectives, reliable tracking and a structured testing plan.
04
Compound
Optimise what works, cut waste and scale only when the data supports it.
The Real Problem
The dots are all there. They're just not connected.
Google, Meta, your store, your data, the pieces exist, but nothing joins them into one system that converts. That's where the budget leaks: broken tracking, loose targeting, weak creative, clunky UX and pages that don't close. And when your business is hard to find in Google and AI search, where SEO, AEO and GEO decide who gets discovered, you pay for traffic you could be earning. More spend won't fix a funnel that isn't connected, whether you're chasing online sales or qualified leads.
Wasted spendBroken trackingLoose targetingWeak creativeClunky UXLeaky pagesLow-quality leadsUnclear attributionInvisible in AI search
What We Do
Paid media at the core. Everything else makes it perform.
We specialise in one thing: turning paid media into revenue and qualified leads. Full-funnel Google and Meta, built on intent, tracked to the outcome, optimised every week, the way we've driven results like 10.8× ROAS, 2,000% sales growth and −87% cost per acquisition. Around that core, we add UX, CRO, SEO and AI search only where they make the ads perform better. Not a full-service agency, a growth engine.
Keyword & audience strategy
We target intent, not just volume, the exact searches and audiences most likely to buy, not just to click.
Ad creative & testing
Scroll-stopping search and social creative, tested on a structured cadence until the winners are clear.
Tracking & attribution
Full-funnel conversion tracking that ties every click to revenue, so you know what actually works, not what looks good.
UX, landing pages & CRO
The click is half the job. We optimise the page it lands on to convert more of the traffic you're already paying for.
Always-on optimisation
Weekly optimisation, not set-and-forget. We compound the gains while cutting the spend that isn't earning.
SEO, AEO & GEO, visibility across search and AI
Search is shifting from links to answers. We work on your content, authority signals and technical setup to improve how well your business is found on Google, and the likelihood that it's discovered, cited or recommended by AI-powered search.
Get your business found across ChatGPT, Claude and Gemini.
What paid media really gives you
Ads don't just sell. They reveal.
Every euro in paid media buys two things: the result, and the intelligence behind it. That second part is what separates businesses that grow from businesses that just spend.
Revenue & qualified leads
Sales, enquiries, booked calls and sales-ready leads, measured against revenue, conversion value and lead quality wherever the available data allows. The obvious part, and we're good at it.
The audiences that respond
Campaigns reveal patterns in audience behaviour, intent and response, helping us identify which customer segments and messages deserve greater investment. Real market signal, not a focus group.
First-party data worth owning
Paid campaigns help grow your consented first-party data, subscribers, buyers, CRM signals, while also building valuable audience signals inside the ad platforms. Fuel for every future campaign, email and launch.
Your bottlenecks, exposed
Paid traffic stress-tests your whole funnel. It shows where results are lost, the page, the offer, the checkout, the message, so we can fix what's holding growth back.
This is why we treat paid media as a growth and diagnostic system, not a line of expense. Run it right, and it works twice as hard.
Where We Run Your Ads
Every channel that moves your business forward.
One team across paid search and paid social, with attribution that connects them, so budget follows performance wherever it lives.
Advertising platforms
Google Ads (Search, Shopping, Performance Max, YouTube)
Meta, Facebook & Instagram
LinkedIn Ads
TikTok Ads
Microsoft Ads
Remarketing & Retargeting
Search & discovery ecosystems
Google Search
Google AI Overviews
ChatGPT
Claude
Gemini
Perplexity
Meta Business Partner · Google Ads Experts · Shopify Partner · AI Specialists, ChatGPT, Claude & Gemini
Selected Work
Explore all case studies
Real clients. Real revenue.
From new launch
to best-seller
10.8×
Google ROAS
€0.49
Cost per click
−25%
Cost / purchase
From unknown market
to €1M funded
€1M
Public funding
3
EU/ES programmes
Winner
Funding contest
From hidden gem
to award winner
3.6×
ROAS 2025
€221
Avg order value
Award
Vodafone & BMW
From premium price
to loyal buyers
3.34×
ROAS (from 2.09×)
−52%
Cost / purchase
€270
Avg order value
From word of mouth
to nationwide
2,000%
Sales growth
10×+
Est. ROAS
−87%
Cost / conv.
From local class
to national club
500+
Leads in 2025
−65%
Cost per lead
655K
People reached
From influencer
to Canva expert
+50
Students / 2 wks
Black Friday
Record launch
★★★★★
Her own ads
From empty tables
to full house
⭐⭐
Michelin stars
€0.01
Cost per click at ad-set level
70K
Reach / week
← Drag or scroll to explore · tap any card for the full story
Built on Results
Paid Media Specialists. We deliver results, not promises.
Certified across the platforms that matter, trusted by founders and teams, and measured the only way that counts, by the revenue we return on your spend.
Meta Business Partner
Google Ads Expert
Shopify Partner
AI Specialists
Brazil–Ireland Chamber
Drogheda & District Chamber
10.8×
Top tracked ROAS on Google Ads
Real client · verified
2,000%
Online sales growth for a single brand
Real client · verified
−87%
Cost per acquisition cut through optimisation
Real client · verified
Selected client outcomes. Individual performance varies according to market, offer, budget, website and commercial conditions.
Trusted by founders and teams across Europe, the US & LATAM
Ireland · Spain · Italy · Germany · United Kingdom · United States · LATAM
Who We Are
Three founders. One direction.
Business strategy. Human behaviour. Paid Media execution.
CEO & Growth Strategy Lead
Sabrina Basante
Sabrina leads the business and the client relationship. With a background in Business Administration and digital growth, she reads a company as a whole system and sets the standard for advice that actually performs.
- BA Business Administration
- Meta Business Partner
- Growth Marketer
- Digital Advertising
- Digitise Drogheda, E-Commerce Workshop
Human Strategy & Coaching Lead
Guadalupe Iriarte
Guadalupe brings the layer most agencies miss: the human one. As a Master Practitioner in NLP and Neuromarketing Specialist, she reads the behaviour behind the buy, sharpening the messaging and audiences that make campaigns convert.
- Master Practitioner NLP
- Business Coach
- Neuromarketing
- Social Media
Founder & Paid Media Lead
Mario Benitez
Mario leads performance and paid media. He reads ad accounts the way a psychologist reads behaviour, finding where revenue is lost and building the campaigns to recover it.
- Degree in Psychology
- Digital Marketing
- Digital Communication
- Google Ads Expert
Local expertise, rooted in Drogheda
Digitise Drogheda
Supporting Drogheda's digital business growth.
2U Digital is an active member of the Drogheda & District Chamber and a contributor to the local business community. Our CEO, Sabrina Basante, was selected to facilitate the E-Commerce & Online Selling workshop of Digitise Drogheda, the Chamber's business series, delivered with Louth Local Enterprise Office and Drogheda Digital Hub, and officially launched by the Minister of State for Trade Promotion, AI and Digital Transformation, Niamh Smyth TD.
Upcoming workshop facilitated by Sabrina Basante, 2U Digital
Meet Sabrina and the team
In Their Words
Professionals across Ireland who'd work with us again.
Beyond the campaigns, the same thing comes up again and again, people who felt like partners, not accounts.
★★★★★
"Sabrina really takes time to understand what her clients want, and goes above and beyond to deliver results, with regular updates measured against agreed KPIs. I thoroughly recommend working with her."
Sara Ross · Lawyer & entrepreneur · Kerry, Ireland
★★★★★
"Deep expertise in marketing strategy and digital transformation. The work delivered for Senna Brokers had a significant, very positive impact on our digital marketing during an important stage of growth."
Michal Kazmierczyk · Financial services · Wicklow, Ireland
★★★★★
"To say the experience has been transformative would not be an exaggeration. Less like hiring a marketing agency and more like gaining a trusted partner. I'll certainly be returning."
Sue Nelson · Artist · Cork, Ireland
Questions, Answered
Everything you want to know, before you ask.
Straight answers on pricing, scope and what working with a paid-media specialist actually looks like.
How much does it cost to work with 2U Digital?
Our plans are month-to-month with no long-term contracts, and we quote based on your channels, your goals and where your account stands today, not a one-size-fits-all package. Ad spend is separate and paid directly to the platforms, we never mark it up. Book a free 30-minute call, we'll define the budget that fits your growth stage and send a clear proposal. See our plans on the pricing page.
Does 2U Digital replace my in-house marketing team?
No. We plug in as your paid media engine and work alongside your team, not on top of it. If you have in-house marketers, we hand them clean tracking, weekly reporting and a shared roadmap. If you don't, we run the full Google and Meta operation end to end so you can stay focused on the product. Not sure how we'd fit? Book a free 30-minute call and we'll map it out.
What makes 2U Digital different from a full-service agency?
We're not a full-service agency, we're a paid media growth engine. At the core we do one thing: turn Google and Meta ads into revenue and qualified leads, tracked and optimised every week. Around that, we add UX, CRO, SEO and AI search only when they make the ads perform better. No diluted retainer across ten disconnected services, just the work that moves your commercial numbers. Book a free 30-minute call to see what that looks like for you.
How fast will I see results?
Campaigns usually go live within the first week, and early signal on click and conversion costs shows within days. Meaningful, stable ROAS typically settles over the first 4 to 8 weeks as the algorithms learn and we cut the waste. Paid media is a compounding system, not a lottery, the longer we optimise, the more efficient the spend becomes. Book a free 30-minute call and we'll walk you through the first weeks.
Do you work with brands outside Ireland?
Yes. We're based in Ireland but run accounts for founders and teams across Spain, Italy, Germany, the United Kingdom, the United States and LATAM. Google and Meta are global platforms, and so are we, we manage campaigns in multiple markets and languages from a single, accountable team. Book a free 30-minute call to talk about your markets.
What platforms does 2U Digital manage?
Our core is Google Ads (Search, Shopping, Performance Max, YouTube) and Meta Ads (Facebook and Instagram). We also run TikTok, LinkedIn and Microsoft Ads where they fit, and build on Shopify. Separately, we work on SEO, AEO and GEO to improve visibility across Google Search, AI Overviews and AI assistants like ChatGPT, Claude, Gemini and Perplexity. We're a Meta Business Partner, Google Ads Expert, Shopify Partner, and AI specialists across ChatGPT, Claude and Gemini. Book a free 30-minute call to review your setup.
Do you only work with e-commerce?
No. Paid media is our core, and it works for two kinds of business: e-commerce brands that want more online sales and better ROAS, and service businesses that want better enquiries, booked appointments and sales-ready leads, not just more form fills. The channels are the same; the strategy and the tracking adapt to your goal. Book a free 30-minute call to see the fit for your business.
What are AEO and GEO, and do I need them?
AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) improve how AI-powered search understands and surfaces your business, on Google AI Overviews and in assistants like ChatGPT, Gemini and Perplexity. AI search often summarises or recommends a shortlist rather than showing ten links, so we structure your content, authority signals and technical setup to improve the likelihood your business is discovered, cited or recommended. Want to know if it's worth it for you? Book a free 30-minute call.
It's a separate service, not part of the paid media plans, and it's scoped and quoted per website based on its own indexation and technical setup.
Let's Talk
Start with a free call.
Book a free 30-minute call and we'll talk through where your budget is leaking, what's costing you conversions, and the fastest path to more revenue and better-quality leads. No obligation, no pressure, just an honest conversation about what's slowing your growth before you spend more.
Ready when you are.