Paid Media Specialists · Ireland · Strategy & Execution
Paid Media, strategy and digital execution to grow your business
We plan, launch and optimise Meta and Google campaigns, supported by the strategy, email, web and digital ecosystem they need to perform.
Clarity Before Scale.
Before investing more, we identify what is holding growth back.
- 30+ years combined experience
- Meta Business Partner
- Google Ads Experts
- Shopify Partner
- AI Specialists, ChatGPT, Claude & Gemini
- Drogheda & District Chamber
- Brazil–Ireland Chamber
- Digitise Drogheda, Workshop Facilitator
The 2U Digital Method
From clarity to measurable growth.
Four connected stages that start by understanding the business, and turn that clarity into execution, learning and measurable growth.
01
Understand
Understand the business, objectives, market and opportunities before deciding where to act.
02
Prepare
Align strategy, tracking, accounts and digital assets before investing in growth.
03
Activate
Launch, measure and turn real market response into actionable data.
04
Grow
Learn, optimise and scale what proves it can generate results.
Built on Results
Paid Media Specialists. We deliver results, not promises.
Certified across the platforms that matter, trusted by founders and teams, and measured the only way that counts, by the revenue we return on your spend.
10.8×
Top tracked ROAS on Google Ads
Real client · verified
2,000%
Online sales growth for a single brand
Real client · verified
−87%
Cost per acquisition cut through optimisation
Real client · verified
Selected client outcomes. Individual performance varies according to market, offer, budget, website and commercial conditions.
Trusted by founders and teams across Europe, the US & LATAM
Ireland · Spain · Italy · Germany · United Kingdom · United States · LATAM
The Real Problem
The dots are all there. They're just not connected.
Google, Meta, your store, your data, the pieces exist, but nothing joins them into one system that converts. That's where the budget leaks: broken tracking, loose targeting, weak creative, clunky UX and pages that don't close. And when your business is hard to find in Google and AI search, where SEO, AEO and GEO decide who gets discovered, you pay for traffic you could be earning. More spend won't fix a funnel that isn't connected, whether you're chasing online sales or qualified leads.
Wasted spendBroken trackingLoose targetingWeak creativeClunky UXLeaky pagesLow-quality leadsUnclear attributionInvisible in AI search
What We Do
Strategy and execution, connected.
Paid Media at the core, supported by the digital expertise your business needs to grow.
A clear direction for growth.
Turn attention into customers.
Digital experiences built to perform.
Content with a purpose.
Expertise that works alongside your business.
Work With Us
Start where your business is today.
From a focused project to an ongoing strategic partnership, choose the level of collaboration that matches your goals, timing and business needs.
For a specific challenge or opportunity.
For businesses ready to build momentum.
For established businesses ready for deeper integration.
Selected Work
Explore all case studies
Real clients. Real revenue.
From new launch
to best-seller
10.8×
Google ROAS
€0.49
Cost per click
−25%
Cost / purchase
From unknown market
to €1M funded
€1M
Public funding
3
EU/ES programmes
Winner
Funding contest
From hidden gem
to award winner
3.6×
ROAS 2025
€221
Avg order value
Award
Vodafone & BMW
From premium price
to loyal buyers
3.34×
ROAS (from 2.09×)
−52%
Cost / purchase
€270
Avg order value
From word of mouth
to nationwide
2,000%
Sales growth
10×+
Est. ROAS
−87%
Cost / conv.
From local class
to national club
500+
Leads in 2025
−65%
Cost per lead
655K
People reached
From influencer
to Canva expert
+50
Students / 2 wks
Black Friday
Record launch
★★★★★
Her own ads
From empty tables
to full house
⭐⭐
Michelin stars
€0.01
Cost per click at ad-set level
70K
Reach / week
← Drag or scroll to explore · tap any card for the full story
In Their Words
Founders and professionals who'd work with us again.
Real partnerships, thoughtful guidance and work that made a measurable difference.
★★★★★
"Sabrina really takes time to understand what her clients want, and goes above and beyond to deliver results, with regular updates measured against agreed KPIs. I thoroughly recommend working with her."
Sara Ross · Lawyer & entrepreneur · Kerry, Ireland
★★★★★
"Sabrina's work had a significant positive impact on our digital marketing during an important stage of growth. Our meetings were insightful and highly valuable, helping shape our strategic direction. Beyond her expertise, she is warm and engaging, making collaboration both productive and enjoyable."
Michal Kazmierczyk · Senna Brokers · Wicklow, Ireland
★★★★★
"Working with Sabrina and 2U Digital has been transformative. Their genuine care, expertise and commitment made me feel I had gained a trusted partner rather than hired a marketing agency. I would recommend them without hesitation."
Sue Nelson · Sue Nelson Artist · Cork, Ireland
★★★★★
"Bringing 2U Digital into our team has made a huge difference. Their support has given us much clearer direction in sales, marketing and growth. They understand our brand, consistently bring proactive ideas and genuinely feel like an extension of our team."
Danieli Bergin · Founder, Bróg · Ireland
★★★★★
"Sabrina and Mario took the time to understand my brand and goals, offering expert guidance and creative solutions tailored to my business. They combine expertise with a personal, down-to-earth approach. I feel NOEMA JAMES is in the best hands."
Noema Damaris Prendergast · Founder, NOEMA JAMES · Ireland
★★★★★
"Sabrina impressed me with both her human and professional qualities. Her contributions became key to decisions about potential markets in Spain and the EU, while her fresh perspective also helped us rethink our internal organisation. In one word: brilliant."
Julio Alfredo Botto · IMHOIT & INSIDE EARTH · Spain
Who We Are
Three founders. One direction.
Business strategy. Human behaviour. Paid Media execution.
CEO & Growth Strategy Lead
Sabrina Basante
Sabrina leads the business and the client relationship. With a background in Business Administration and digital growth, she reads a company as a whole system and sets the standard for advice that actually performs.
- BA Business Administration
- Meta Business Partner
- Growth Marketer
- Digital Advertising
- Digitise Drogheda, E-Commerce Workshop
Human Strategy & Coaching Lead
Guadalupe Iriarte
Guadalupe brings the layer most agencies miss: the human one. As a Master Practitioner in NLP and Neuromarketing Specialist, she reads the behaviour behind the buy, sharpening the messaging and audiences that make campaigns convert.
- Master Practitioner NLP
- Business Coach
- Neuromarketing
- Social Media
Founder & Paid Media Lead
Mario Benitez
Mario leads performance and paid media. He reads ad accounts the way a psychologist reads behaviour, finding where revenue is lost and building the campaigns to recover it.
- Degree in Psychology
- Digital Marketing
- Digital Communication
- Google Ads Expert
Local expertise, rooted in Drogheda
Digitise Drogheda
Supporting Drogheda's digital business growth.
2U Digital is an active member of the Drogheda & District Chamber and a contributor to the local business community. Our CEO, Sabrina Basante, was selected to facilitate the E-Commerce & Online Selling workshop of Digitise Drogheda, the Chamber's business series, delivered with Louth Local Enterprise Office and Drogheda Digital Hub, and officially launched by the Minister of State for Trade Promotion, AI and Digital Transformation, Niamh Smyth TD.
Workshop facilitated by Sabrina Basante, 2U Digital
Questions, Answered
Everything you need to know before you start.
Straight answers on how we work, investment and what you can expect from 2U Digital.
How much does it cost to work with 2U Digital?
It depends on the scope and the level of collaboration.
One-off projects are quoted on the services selected and the scope of the work, and ongoing collaborations start at €800/month.
Every proposal is adapted to the services, channels, markets and level of work your business needs.
Media spend is always paid separately.
What exactly does 2U Digital do?
We are an agency specialising in Paid Media strategy and execution, focused on Meta Ads and Google Ads.
When the project calls for it, we widen the scope with strategy, email marketing, web development, e-commerce, content, and strategic and operational support.
What makes 2U Digital different from other agencies?
Paid Media is our speciality, but we do not look only at the campaigns.
We analyse the business, the market, the offer, the website, the data and customer behaviour to understand what is driving the results, or holding them back.
We combine senior strategy with hands-on execution, and we can integrate with your team or work alongside you as an external team.
We do not apply a standard formula: we define the scope according to what each business actually needs.
Does 2U Digital replace my marketing team?
Not necessarily.
We can work as your external marketing team or integrate with the people already in your business: leadership, marketing, design, development or sales.
We adapt to the structure you already have.
Can I hire you for a one-off project?
Yes.
We work on projects with defined objectives and timelines: launches, seasonal campaigns, events, websites, branding, audits, new ad accounts, account recovery and other digital challenges.
Each project is quoted individually, against its own scope.
How long before we see results?
It depends on the market, the budget, the product and the objective.
The first weeks are for gathering data and understanding how the market responds. From there we optimise on real information.
From the moment we start working together you will already see a change in the way you work, in mindset, and in how you read the early data.
For ongoing collaborations we work with a minimum of 3 months, and a long-term marketing plan needs at least 12 months to show a return on the investment.
Do you only work with e-commerce?
No.
We work with e-commerce, physical businesses, digital products, training providers, service companies, lead-generation businesses, startups, and brands that need to grow, launch a product or enter new markets.
Where are you based?
We are in Drogheda, Ireland, but we work internationally.
Our team speaks four languages (native Spanish, English, Portuguese and Italian) and we work with clients around the world, across different markets and sectors.
That gives us a rounded read on different cultures, audiences and market dynamics, so every strategy is adapted to its real context.
What happens after the free call?
First we get to know your business, your objectives and your current situation.
If we see that we can add value, we define the level of collaboration, scope, timelines and services needed, and send you a clear proposal before anything starts.
What are AEO and GEO, and do I need them?
AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) improve how AI-powered search understands and surfaces your business, on Google AI Overviews and in assistants like ChatGPT, Gemini and Perplexity. AI search often summarises or recommends a shortlist rather than showing ten links, so we structure your content, authority signals and technical setup to improve the likelihood your business is discovered, cited or recommended. Want to know if it's worth it for you? Book a free 30-minute call.
It's a separate service, not part of the paid media plans, and it's scoped and quoted per website based on its own indexation and technical setup.
Let's Talk
Start with a free call.
Book a free 30-minute call and we'll talk through where your budget is leaking, what's costing you conversions, and the fastest path to more revenue and better-quality leads. No obligation, no pressure, just an honest conversation about what's slowing your growth before you spend more.
Ready when you are.