Case Studies  /  🇮🇹 Lapprodo & Cala del Porto

From empty tables
to full house

⭐⭐ Two Michelin starsRestaurant & hospitalityMeta AdsWhatsApp reservationsSocial media & content

A two-Michelin-star restaurant under new management had reinvented itself, new menu, new direction. The challenge: reaching fresh audiences and filling tables through the busy Italian summer.

⭐⭐
Two Michelin stars
€
Cost per click at ad-set level
People reached in one week
+
Impressions in one week
The challenge

A two-Michelin-star name, in need of new faces

Lapprodo & Cala del Porto is a two-Michelin-star restaurant that, under new management, had reinvented itself, a modernised restaurant with a new menu and a new direction. Even a celebrated kitchen needs a full room: the challenge was reaching fresh audiences and filling tables, especially through the busy Italian summer season.

What we did

A four-stage funnel, straight to a WhatsApp booking

We brought the restaurant into the digital age. Working with the new management, we modernised its brand and ran full social media management and content, then built a complete full-funnel Meta Ads strategy, moving audiences from first discovery through to booking a table directly via WhatsApp, a fast and personal channel diners actually use.

The funnel ran across four stages: introducing the restaurant to cold local audiences, warming them up, converting the most engaged into reservations, and upselling recent guests to higher-value experiences such as the restaurant’s Cantina (wine cellar) experience.

The results

A full house on a lean budget

  • Cost per click as low as €0.01 at ad-set level (€0.04 across the campaign), exceptional efficiency.
  • 70,094 people reached and over 111,000 impressions in a single week, on a lean ~€20/day budget.
  • A full restaurant through the Italian summer season, reaching entirely new audiences.
  • A structured full-funnel strategy that didn’t just fill tables, but upsold guests toward higher-value experiences.
  • A fully modernised digital presence and social media, aligned with the new management and menu.
⭐⭐ Two Michelin StarsFine dining · Italy
From the very first week they understood exactly what our restaurant needed, brought it into the digital world and filled our tables with new faces. It was a real pleasure from start to finish, they were marvellous.
Francesco Iélamo, Director, Restaurant Lapprodo
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