Case Studies  /  🇮🇪 Landa Bags

From new launch
to best-seller

Handbag brandShopifyMeta & Google AdsLaunch strategyPop-upsEmail

An independent Dublin handbag brand wanted to establish itself firmly in the Irish market, and needed a partner across every touchpoint, not just an ad account.

×
Google Ads ROAS at launch
€+
Launch sales from under €2k spend
−%
Cost per purchase, Meta, YoY
€
Cost per click on Google
The challenge

A clear ambition, establish in Ireland

Landa Bags is an independent Dublin handbag brand with a clear ambition: to establish itself firmly in the Irish market. It needed a partner who could grow online sales efficiently while supporting the brand across every touchpoint, not just run ads.

What we did

We became an extension of the team

Alongside a dual-engine paid media strategy across Meta and Google Ads, we shaped product launch strategies, planned in-person pop-up events, developed content ideas and provided email marketing guidance, all supported by regular 1:1 sessions with the founder.

Campaigns were built around the full funnel, from presentation and evaluation through to conversion and retargeting, and continuously optimised for return on ad spend and cost efficiency. Standout products like the Cassia became clear best-sellers, supported by a steady rhythm of new launches.

The results

Efficient spend, outsized returns

  • Google Ads ROAS of up to 10.8×, turning under €2,000 of spend into over €20,000 in tracked sales during the launch period.
  • Over €19,000 in tracked Meta sales in 2025 alone, at an average 2.6× return, with top campaigns reaching 4.9×.
  • Cost per click as low as €0.49 on Google, exceptional efficiency in a competitive category.
  • Cost per purchase reduced by 25% on Meta year on year (€84.81 → €63.27).
  • Healthy average order value of €165–195, with the Cassia emerging as a clear best-seller.
  • A growing, consolidating presence in the Irish market, supported by successful pop-ups and new launches.
This was the first time I’ve worked with an outsourced team that genuinely felt like my own in-house marketing team. Mario and Sabrina were with me every step. I always felt supported, never on my own. Honestly, I couldn’t recommend them more.
Silvana, Founder, Landa Bags
Your Turn

Your brand could be the next case study.

Book a free 30-minute call and we’ll show you where your budget is leaking and the fastest path to a better ROAS, no obligation, no pressure.

Free 30-min call See all case studies