Case Studies  /  🇪🇸 Lola Digital

From influencer
to Canva expert

Digital agency & courseMeta AdsLanding page & UXFunnel strategyAd creative

Lola Digital (Lola Ruiz) went from content creator to Canva and social-media expert, and today runs her own online academy. As a creator who teaches this for a living, she needed a paid-media partner she could trust to her own exacting standards.

+
New students in two weeks (Black Friday)
Record
Black Friday course launch
Full-funnel
Landing page · UX · ads rebuilt
★★★★★
Recommended wholeheartedly
The challenge

A creator’s own launch, held to her own standards

Lola Digital built her brand the hard way, from a personal blog and YouTube channel to a recognised Canva and social-media expert with her own online courses (Digital Club, on Hotmart). Self-taught and exacting, for the paid promotion of her Black Friday course launch she wanted a partner she could trust to run it to the standard she teaches every day.

What we did

The specialists behind a creator’s growth

We led Meta Ads campaigns for her Black Friday course launch, and went well beyond ad management. We advised both her agency clients and her digital course, and worked across the full conversion journey, landing page, UX and the ad funnel through to conversion, providing hands-on guidance on the ad structure and the copy needed to perform.

In effect, we became the paid media specialists behind the growth of a creator who teaches growth for a living.

The results

A resounding Black Friday

  • +50 new students in two weeks during the Black Friday campaign, joining her digital courses.
  • A resounding success on the launch, exceeding her own expectations.
  • Full-funnel improvements across landing page, UX and ad flow, built to convert.
  • Strategic advisory extended to both her agency clients and her digital course.
  • The ultimate proof of expertise: a Canva and social-media expert choosing, and recommending, 2U Digital to run her own campaigns.
They know Meta Ads inside out, completely in their element. Warm, close, genuinely professional. I feel like part of their family, and they feel like part of mine. A resounding success, I recommend them wholeheartedly.
Lola Digital, Canva & social-media expert
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