Case Studies  /  🇪🇸 Lola Digital

From expert
to evangelist

Digital agency & courseMeta AdsLanding page & UXFunnel strategyAd creative

Lola Digital is a marketing professional running her own agency and online course. As an expert herself, she needed a paid-media partner she could trust to her own high standards.

+
New students in two weeks (Black Friday)
Record
Black Friday course launch
Full-funnel
Landing page · UX · ads rebuilt
★★★★★
Recommended wholeheartedly
The challenge

An expert’s own campaigns, to her own standards

Lola Digital is a digital marketing professional running her own agency and online course (Digital Club, on Hotmart). As an expert in her own right, she needed a paid media partner she could trust to run campaigns to her own high standards, including the Black Friday launch of her course promotion.

What we did

The specialists behind a fellow expert’s growth

We led Meta Ads campaigns for her Black Friday course launch, and went well beyond ad management. We advised both her agency clients and her digital course, and worked across the full conversion journey, landing page, UX and the ad funnel through to conversion, providing hands-on guidance on the ad structure and the copy needed to perform.

In effect, we became the paid media specialists behind a fellow marketing professional’s own growth.

The results

A resounding Black Friday

  • +50 new students in two weeks during the Black Friday campaign, joining her digital courses.
  • A resounding success on the launch, exceeding her own expectations.
  • Full-funnel improvements across landing page, UX and ad flow, built to convert.
  • Strategic advisory extended to both her agency clients and her digital course.
  • The ultimate proof of expertise: a digital-marketing professional choosing, and recommending, 2U Digital to run her own campaigns.
They know Meta Ads inside out, completely in their element. Warm, close, genuinely professional. I feel like part of their family, and they feel like part of mine. A resounding success, I recommend them wholeheartedly.
Lola Digital, Digital marketing professional
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