Case Studies / 🇮🇪 FéRí
From premium price
to loyal buyers
A premium Irish fashion brand with a high price point, looking to grow online sales efficiently, in a market where a luxury label needs both reach and trust to convert.
Reach and trust, at a premium price point
FéRí is an independent Irish fashion brand with a high price-point offering, looking to grow online sales efficiently and establish itself firmly in the Irish market, a market where a premium brand needs both reach and trust to convert.
An integral, full-funnel approach
Alongside a full-funnel Meta Ads strategy, from first discovery through evaluation to conversion and retargeting, we supported FéRí with content ideas, email marketing guidance, in-person pop-up events across Ireland and regular 1:1 meetings, with continuous follow-up and optimisation.
We treated the account as part of the wider business, always on hand with fresh ideas to help the brand establish and grow, the maturity that lets a premium brand improve its returns year on year.
Improving year on year as the account matured
- A tracked return on ad spend that grew from 2.09× to 3.34×, improving year on year.
- 60 purchases tracked through Meta in 2025 alone.
- Cost per purchase cut by more than half over the period (€163.83 → €78.84).
- A healthy average order value of around €270, reflecting the brand’s premium positioning.
- A steadily strengthening presence in the Irish market, supported by pop-ups and an evolving content and email strategy.
They don’t just run my ads, they support me at every step, always there when I need them, always bringing fresh ideas. Their approach is helping my brand establish itself in Ireland and keep growing. I couldn’t ask for a more dedicated team by my side.Faye Rochford, Founder, FéRí
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