It's your website. Everything has to work. Check it now.
Website health traffic light
We visit your site from Europe without touching the cookie banner and tell you what signal we find. Free, instant, no signup.
AI already decides who gets found and who doesn't. Is your website ready to be seen?
ChatGPT, Gemini and Claude are replacing the traditional search engine. ChatGPT alone surpasses 1 billion weekly users; Google AI Overviews already appears in over 200 countries. If your measurement is broken and consent doesn't meet regulations, the algorithms can't work for you: Google can't optimise, and AI won't cite you.
ChatGPT Ads: a new channel with over 1 billion weekly searches and customers ready to buy. Your business can't be left out.
Not for lack of tools. Nearly every site has the Meta pixel and Google tags installed. The problem is the order in which they fire.
Data is sent before permission
The site tells Meta and Google someone arrived before that person accepts cookies. In Europe that signal is discarded. Every visit you pay for produces data the platforms can't use.
The wrong thing gets measured
A page view configured as if it were a purchase. The algorithm then optimises for visits instead of sales. And it succeeds.
Two systems counting the same thing
When two tools send the same data, the platform can't tell which to trust. AI can't optimise with contradictory signals.
For ChatGPT Ads, Google or any channel to work for you, all of the above has to work. And if consent doesn't meet European regulations, the signals that arrive don't even count: platforms discard them, AI won't index you and every euro you invest returns less. And the fines could follow.
Money and effort, every single day.
- —Remarketing audiences stop growing and get expensive.
- —Reports show numbers that don't exist, and budget decisions are made on them.
- —Cost per sale climbs month after month, because the systems learn from incomplete data.
- —And there's no way to know what works, neither a campaign nor a product page.
There is one rule worth keeping in mind: consent comes before tracking, not after. That is not our rule: it is what current European legislation requires. When a site sends data to Meta or Google before the person accepts, it is not meeting what that legislation requires.
Here is what it means when that order is not met.
Provides for penalties of up to €20 million or 4% of worldwide annual turnover, whichever is higher.
Each country applies it through its own law. In Ireland, S.I. 336/2011 provides for up to €250,000 for a body corporate. In Spain it is supervised by the AEPD.
Applies to e-commerce since June 2025. It is why describing your images stops being good practice and becomes part of the expected standard.
These are the amounts set out in current legislation, publicly available information. We do not give legal advice and we make no claim about any particular company's situation. What we can tell you precisely is what your site is doing, with which data and at exactly what moment. With that in front of you, the assessment is yours or your adviser's.
Fixed once, and it stays fixed.
Backup first, consent in order, measurement repaired, structured data so AI can cite you, and verification with before-and-after figures. Without touching your design. Every website is different: we send you a personalised diagnostic with what yours needs.
Credentials, not promises.
Based in Ireland, Europe's technology hub, working worldwide. On Shopify, WooCommerce, WordPress, Wix and custom builds. We also train teams and speak at events.
Trusted by founders and teams across Europe, the US & LATAM
Let's start by finding out what's happening on your website.
Every website is different. To sell on Google, Meta and ChatGPT Ads, your measurement has to work, your consent has to meet European regulations, and your data has to be ready for AI to index you. If something fails, you lose time and money.
We send you a personalised diagnostic with what your site needs. Write to us or fill in the form and we get back to you within 24 hours.
No commitment · We reply within 24 h · info@2udigital.com · 2udigital.eu
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