Case Studies / 🇦🇷 Sabor de Reyes
From word of mouth
to nationwide brand
A genuinely distinctive product, thermo-stabilised gourmet meals with a standout gluten-free range, that almost nobody knew existed. No e-commerce, no digital presence, sales on word of mouth alone.
A partnership that began in 2017 and has continued without interruption to this day, almost 9 years growing together.
A remarkable product nobody knew existed
Sabor de Reyes had a genuinely distinctive product, thermo-stabilised gourmet ready meals, with a standout gluten-free range for coeliac customers, but almost nobody knew it existed. Sales relied entirely on word of mouth, with no e-commerce and no digital presence.
Built the online business, community-first
We built the online business from the ground up: a full e-commerce store, complete brand digitalisation and ongoing social media management. Our strategy was deliberately community-first, posting daily, using Reels as our primary format, and building a constant stream of user-generated content.
We partnered with well-known creators from the outdoor and adventure world to reach a clearly defined audience: adventurers who need dependable food in remote places, and coeliacs looking for gourmet options they can trust. Around that engine we ran UGC-led campaigns on Meta and Google, opened B2B partnerships with distributors and restaurants, and hosted networking events, all backed by nationwide shipping across Argentina.
A steep trajectory, and a moat when it mattered
When the 2020 lockdown arrived, being fully digital wasn’t a nice-to-have, it was what kept the business alive. The trajectory since has been steep:
- Estimated return on ad spend grew from ~3.5× to over 10×, across retail and wholesale.
- Cost per purchase cut by around 70% year on year.
- 125 purchases in the first half of 2026 alone, more than double the entire previous year (53).
- More than half of all search-driven orders are wholesale, giving a high AOV and a stable B2B base.
- After 2026 optimisation, cost per conversion on the gluten-free search campaign fell by almost 87%.
- Online sales up 2,000% since launch, and today the community shares the brand’s content organically. Next step: export.
From the very beginning we’ve grown steadily, more customers, stronger advertising, real results. They’re always at the forefront of getting the most out of every investment. I wholeheartedly recommend them to anyone looking to grow online.Walter Dibene, Sabor de Reyes
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