Everything you need to know before you start.

It depends on the scope and level of collaboration.

Projects are quoted individually, while ongoing and strategic collaborations are tailored to the objectives, channels, markets, complexity and level of involvement required.

Media spend is always separate.

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We are an agency specialising in Paid Media strategy and execution, focused on Meta Ads and Google Ads.

When the project calls for it, we widen the scope with strategy, email marketing, web development, e-commerce, content, and strategic and operational support.

Paid Media is our speciality, but we do not look only at the campaigns.

We analyse the business, the market, the offer, the website, the data and customer behaviour to understand what is driving the results, or holding them back.

We combine senior strategy with hands-on execution, and we can integrate with your team or work alongside you as an external team.

We do not apply a standard formula: we define the scope according to what each business actually needs.

Not necessarily.

We can work as your external marketing team or integrate with the people already in your business: leadership, marketing, design, development or sales.

We adapt to the structure you already have.

Yes.

We work on projects with defined objectives and timelines: launches, seasonal campaigns, events, websites, branding, audits, new ad accounts, account recovery and other digital challenges.

Each project is quoted individually, against its own scope.

It depends on the market, the budget, the product and the objective.

The first weeks are for gathering data and understanding how the market responds. From there we optimise on real information.

From the moment we start working together you will already see a change in the way you work, in mindset, and in how you read the early data.

For ongoing collaborations, the recommended collaboration period is 3+ months, giving Paid Media enough time to collect data, test, optimise and support informed decisions. There is no long-term lock-in.

No.

We work with e-commerce, physical businesses, digital products, training providers, service companies, lead-generation businesses, startups, and brands that need to grow, launch a product or enter new markets.

We are in Drogheda, Ireland, but we work internationally.

Our team speaks four languages (native Spanish, English, Portuguese and Italian) and we work with clients around the world, across different markets and sectors.

That gives us a rounded read on different cultures, audiences and market dynamics, so every strategy is adapted to its real context.

First we get to know your business, your objectives and your current situation.

We then determine whether 2U Digital can help and what the appropriate next step may be. Where there is a good fit, that may lead to a tailored proposal.

AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) improve how AI-powered search understands and surfaces your business, on Google AI Overviews and in assistants like ChatGPT, Gemini and Perplexity. AI search often summarises or recommends a shortlist rather than showing ten links, so we structure your content, authority signals and technical setup to improve the likelihood your business is discovered, cited or recommended. Want to know if it's worth exploring with us? Book a Discovery Call.

It's a separate service, not part of the paid media plans, and it's scoped and quoted per website based on its own indexation and technical setup.