Plans & Add-ons

Built around your brand. Month-to-month.

Every business starts from a different point, so we quote based on your channels, your goals and where your account stands today. No long-term contracts, no lock-in. If you're not happy, you're free to walk away.

Start
Plan Meta Ads

For e-commerce brands and service businesses ready to grow through paid social: full-funnel Facebook and Instagram campaigns built to increase online sales and generate qualified leads, with AI-assisted optimisation.

  • Paid media strategy and campaign management
  • Campaign setup and ongoing optimisation
  • Ad creatives, copy, hooks and messaging
  • Monthly content guide
  • Tracking and conversion review
  • Monthly performance report
  • Monthly strategy call
Evolve
Plan Google Ads

For e-commerce and service businesses that want to capture buying intent through Search, Shopping, Performance Max and YouTube, and turn it into online sales or qualified enquiries.

  • Account structure and campaign strategy
  • Search, Shopping and Performance Max management
  • Product feed optimisation
  • Keyword and intent strategy
  • Tracking and conversion review
  • Monthly performance report
  • Monthly strategy call

Looking for online sales or qualified leads? We build tailored Paid Media strategies for e-commerce brands and service businesses. Let’s talk

Advertising spend is not included and is paid directly to Meta and Google.

The Consulting Layer

Strategic Services.

Beyond campaign management, we help you decide before you scale. Strategic services are scoped and quoted per engagement, starting with a conversation.

01

Strategic Audit

A strategic review of your account, website, tracking, offer and audiences, so you know exactly where growth is being lost before you invest more.

Define the scope
02

Technical Sprint

Intensive hands-on implementation across your website, tracking, landing pages and technical setup, so campaigns launch on solid ground.

Define the scope
03

Search & AI Visibility

Technical SEO, AEO, GEO, content structure and UX improvements that help your business get found in search and AI — and help the resulting traffic convert.

Define the scope
04

Clarity Advisory

Ongoing strategic guidance through a monthly partnership where we pressure-test decisions, priorities and direction before you commit budget.

Define the scope
Add-ons

Extend your plan, only if you need it.

Every add-on plugs into your paid media plan, one team, one strategy, no juggling multiple providers.

Performance Foundation

The technical and conversion infrastructure your campaigns rely on.

Landing Pages & CRO

High-converting landing pages and structured testing to squeeze more revenue from the traffic you already pay for.

Analytics & Tracking Setup

GA4, server-side tracking, catalogue feeds and attribution done properly, the foundation everything else sits on.

Web Design, Corporate & E-commerce

Corporate sites and Shopify stores built to convert, designed on-brand and wired up with the tracking, payment and marketing integrations your campaigns rely on.

Visibility & Retention

The channels that help customers find you, return and convert again.

Email Marketing & Flows

Welcome, abandoned cart and post-purchase flows plus campaigns that turn one-time buyers into repeat customers.

Social Media Management

Organic content planning, publishing and community management that keeps your brand active between the ads.

Chatbot & WhatsApp Automation

AI-powered chat flows that answer, qualify and recover sales on your store and WhatsApp, 24/7.

SEO for E-commerce & Services

Technical SEO, page optimisation and content that brings organic traffic alongside your paid campaigns.

AEO & GEO for AI Search

Visibility across ChatGPT, Claude, Gemini and Google AI Overviews, so your business shows up when customers ask AI.

Expansion & Enablement

Additional channels, creative capacity and internal capability when the business is ready.

Creative Production

Extra ad creatives, video editing and UGC-style content when your testing cadence needs more volume.

TikTok & LinkedIn Ads

Additional paid channels when your audience and budget are ready to expand beyond Meta and Google.

Consulting & In-house Training

Strategy sessions and hands-on training for your team, learn to run what we build, or audit what you already run.

AI & Automation Consulting

Practical AI workflows for your marketing operations, from content pipelines to reporting automation.

No Surprises

What's included, and what isn't.

Your external in-house team.

We combine the latest developments in Paid Media, AI and business strategy, working as an extension of your team.

Ad spend, yours.

Your budget goes straight to Google and Meta. We never mark it up and never touch it, you stay in full control of every euro.

Your business comes first.

You'll never be treated like just another account. Expect personal attention, accountability and genuine commitment to your business.

How We Charge

You pay the platforms directly. We earn when your campaigns perform.

Our fee covers strategy and management. Your ad spend goes straight to Google and Meta, never through us. That keeps incentives aligned: we win when your revenue grows, not when you spend more.

  • Reporting tied to revenue, not impressions
  • No mark-ups on your ad spend, ever
  • A dedicated paid media strategist, not a ticket queue
Ready When You Are

Start with a free call.

A free assessment of your current digital position, clear guidance on what to do next, and an honest conversation with 2U Digital, your strategic partner.